Jump to a chapter26
The B2B LinkedIn Content Strategy I Charge $25,000 To Build
The whole content strategy I run for myself and install for clients, in three stages: where the ideas come from, which platforms carry them, and how a post turns into a booked call.
- The FAQ content matrix, built from your own recorded sales calls
- How often to post on LinkedIn, X and YouTube, and what belongs on each
- The four post types that actually book calls, and the lead-magnet post that carries them
