Kalitora
YouTube · @kaloyan-anastasov

The whole playbook, taught in the open.

Every video here is the same work we get paid to do, explained end to end. Teardowns of the people doing it best, and the full system we install for B2B founders.

Jump to a chapter26
LatestContent strategy29 August 2026

The B2B LinkedIn Content Strategy I Charge $25,000 To Build

The whole content strategy I run for myself and install for clients, in three stages: where the ideas come from, which platforms carry them, and how a post turns into a booked call.

  • The FAQ content matrix, built from your own recorded sales calls
  • How often to post on LinkedIn, X and YouTube, and what belongs on each
  • The four post types that actually book calls, and the lead-magnet post that carries them
Jump to a chapter20
Teardown4 August 2026

Alex Hormozi's $250M LinkedIn Strategy (Full Breakdown)

Hormozi does over $250M a year and LinkedIn feeds it, with no ads and no cold DMs. I went through his profile, his posts and his whole distribution setup, and broke it into the three pillars he actually runs.

  • The profile architecture that makes a stranger trust you in one visit
  • The three post formats he repeats, and the value-first principle behind them
  • Three accounts, around 180 posts a month, 12M impressions, zero ad spend
Jump to a chapter15
The full system13 July 2026

How to Book 20-30 B2B Sales Calls a Month From LinkedIn (Full System Breakdown)

The full walkthrough of the system we install for founders, all five steps in order with nothing held back. By the end you can build it yourself, or know exactly what to look for when someone builds it for you.

This is the same walkthrough that plays at the top of the home page.

  • The content that builds trust before anyone ever sends you a DM
  • The comment-to-DM system that turns commenters into booked calls
  • The six-word question that booked 72 calls in 26 days

After the videos

Or skip the build and have us run it.

Everything in these videos is what we do for clients, minus the year it takes to get good at it. If you'd rather have it installed than built, that's the call.

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